| Marriott's partnership with Nasdaq: Market research for the USA-Mexico World Cup With the 2026 FIFA World Cup in the USA, Canada, and Mexico approaching, Marriott International has decided to leverage this event to enhance its competitiveness in the North American market. To better understand market demands and customer preferences, Marriott commissioned Ninestar to conduct a comprehensive market survey, aiming to rate its hotels. This rating system will help Marriott optimize its services and products during the World Cup to meet customer expectations. |